The National Specialty catalog is a keepsake that will be treasured for years—serving both as a valuable reference and a lasting memento. It captures an enduring chronicle of the outstanding dogs that define our breed. Whether or not you plan to attend the Specialty, this is a unique opportunity to showcase your kennel, celebrate your achievements, or promote your club’s upcoming show by placing an advertisement in the 2026 MCOA National Specialty Catalog.
 
You must be an MCOA member or a vendor at National Specialty to advertise.
 
All ads follow the same rules as the MCOA Journal and are subject to review and approval by the show committee.
 
We are pleased to be continuing the tradition of including two special sections with reduced ad rates:
1) Rainbow Bridge* section, for ads memorializing Mastiffs who have passed.
2) Veteran* section, for honoring your old-timers.
*These ads will be black and white and are available at the reduced rate of $45!
 
HOW TO ADVERTISE - DETAILED AD SPECS
You may send us your camera-ready ad (sized as detailed above), as a HIGH-RESOLUTION jpeg or pdf, or provide us with the copy and a HIGH-RESOLUTION (300dpi) image, and we can create an ad for you.
 
DEADLINES: 
Content for Ads being designed by the committee: March 13, 2026
Designed Ads: April 5, 2026
 
SIZE: AD SIZE: 4.5” wide x 7.5” tall – NO BLEED! 
 
PRICING: (Full page ads only):
COLOR Member Ad, Inside Front Cover: $150
COLOR Member Ad, Inside Back Cover: $150
COLOR Member Ad, Standard Rate: $135
BLACK & WHITE Member Ad, Standard Rate: $80
BLACK & WHITE Member Ad, Rainbow Bridge: $45
BLACK & WHITE Member Ad, Veteran: $45
COLOR Commercial Ad: $150
BLACK & WHITE Commercial Ad: $105
 
PAYMENT:
Ads can be purchased on the MCOA National Specialty website: 
***Ads will only be considered reserved once payment has been received.***
 
CONTACT:
All ad materials and questions should be sent to Maria Ruoto at mcoacatalog@gmail.com.