MCOA Journal Advertising
JOURNAL ARTICLE DEADLINES
Journal #1 — January (Year in Review)
Journal #2 — July (Specialty and Awards)
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JOURNAL AD GUIDELINES:
All dogs advertised must be solely owned, co-owned, or bred by MCOA members or Associate members in good standing.
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Advertisements placed by MCOA Associate Members must include the footnote: “MCOA Associate Member.” Please advise the editor if you are advertising as an Associate Member.
Breeders advertising a dog they bred, owned by a non-MCOA member, must have permission from the dog’s owner (in writing). Advertisements of this nature may NOT be litter announcements and are subject to editor approval.
All owner names (as listed on AKC registration on papers when the ad reservation is made) must be included for the dog/s advertised.
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The names of non-member owners must be indicated in ads. Non-member kennel names, addresses, phone numbers, and e-mail addresses cannot be included.
You are not required to list Breeder names. However, if you do, all Breeders (as listed on AKC registration papers) must be included.
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The Editor reserves the right to remove or make changes to any claim that is incorrect, illegible, does not meet Journal guidelines, or cannot be readily verified. All advertisements are subject to review by the Journal staff. HOWEVER, it is the responsibility of the ADVERTISER to ensure that all claims are true and accurate.
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The use of the Mastiff Standard in advertising copy is prohibited.
All advertising rates listed below include ad design by a member of the MCOA Journal Committee, when needed, with ONE photo on the ad (must be provided at 300 PPI). If you are submitting your ad (not having the Journal team design), there is no additional cost for extra pictures. Please send all ads to Dani Sanchez at mastiffjournal@gmail.com.
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AD RATES:
Front Cover...................................................................$350
Inside Front Covers (2 avail.)..............................$225
Back Cover....................................................................$275
Inside Back Covers (2 avail.): .............................$175
2 Page Center Fold: ...............................................$350
One interior page......................................................$125
One interior page “In Memoriam....................$75
One interior page “Commercial”....................$150
1/2 page..............................................................................$75
1/2 page “Commercial”..........................................$100
Collar Award Winners 1/3 page.........................N/C
Veteran 1/2 page.........................................................N/C
HOF/Working Dog >tle 1/3 page......................$35
Addi>onal photos (each)........................................$12
Breeders Directory: one insert..........................$20
Breeders Directory: two inserts........................$30
(NOT open to MCOA Associate Members)
Business Card (per year)........................................$50
Business Card (per issue)......................................$30
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The spelling of all names in Journal advertising is printed as submitted. Handwritten AD COPY IS PROHIBITED. If you have any instructions for the Editor as to the design of your ad, you may write them NEATLY on the ad copy page, but the ad copy itself MUST be typed.
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Commercial ads are defined in this magazine as any ad for a product or service, regardless of whether the advertiser is affiliated with the MCOA. Contact the Editor about mechanical requirements for commercial ads.
Awards Recognition Section (Specialty and Awards Issue): All collar award winners are eligible for 1/3 page in this section at no charge. Owners are responsible for submitting all award and Hall of Fame ads. Hall of Fame and Working Dogs ads are $35.
RESERVING AD PAGES/COVERS:
Ad pages and covers may be purchased via the JOURNAL ADVERTISING RESERVATIONS category in the MCOA Store (https://www.mastiff.org/ mcoa-shop/) or by contacting the Journal Editor and mailing a check to the MCOA Treasurer. Cover deposits are nonrefundable. Contact the editor if you need assistance with your ad.
AD SPECS:
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SINGLE PAGE AD
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Content should be contained within a 7.625" W x 10.5" H box.
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Decorative background images should be 8.75" W x 11.25" H.
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Add 1.25" on the left and right sides and .5" on the top and bottom where no content can be placed.
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TWO-PAGE SPREADS
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Each page's content should be contained within a 7.625" W x 10.5" H box.
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Decorative background images should be 17.5" W x 11.25 H
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Add 1.25" on the left and right sides and .5" on the top and bottom where no content can be placed.
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TRUTH IN ADVERTISING:
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HEALTH TESTING CLAIMS
All claims of OFA, CERF, or GDC certifications on any Mastiff advertised in the MCOA Journal must be accompanied by the corresponding permanent certification numbers written on the ad. Photocopies of permanent certifications are not needed. All OTHER health testing claims, such as “OFA PRELIM”, “thyroid normal” (non-OFA), “vWD clear”, and other “certifications” can only be made in Journal advertising if the advertiser sends a copy of the laboratory report (not a veterinarian’s letter of opinion) with the ad
as proof. Generic statements about a particular dog’s certifications and reports, such as “he passed all genetic tests” without further clarification, will not be allowed.
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SHOW RANK CLAIMS
All claims of show rank on any Mastiff advertised in the MCOA Journal will be accompanied by the “as of” date of the ranking (such as “#4 MCOA BOB (3rd qtr. ‘15),” due to the lag time between ranking, publishing, and distribution. Claims will be verified. The Journal will allow rankings published by other sources ONLY with accompanying written documentation, such as a photocopy of a standings page in a dog show magazine. This must be submitted with the ad.
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NON-SHOW CERTIFICATIONS
All claims of non-show certifications, such as CGC, TDI, TT, etc., must have supporting documentation submitted with the ad, such as a photocopy of the certificate (only a copy of the TDI license is needed for CGC/TDI). It is unnecessary to submit proof of AKC titles, Collar Awards, Hall of Fame induction, or Working Dog titles, as these can be verified.
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BILLING POLICY
All advertisements must be paid in advance by PayPal or check. If the check is returned for nonpayment, MCOA will charge an additional $25.00 returned check fee.
Entries for the MCOA National Specialty will not be accepted from individuals who are in arrears to MCOA.